Omnichannel Agency Operations
Leave execution to us. Focus on product and strategy.
Agency operations covering all major platforms — Douyin, Xiaohongshu, WeChat, Bilibili, Kuaishou. From content production to account management, ad optimization, and data analytics — one team does it all. No need to build an in-house team. We bring industry experience and methodology.
Why Operations Give You Headaches
Operations is not a one-person battle
High Team Cost
Building an in-house ops team costs at least ¥50-80K/month in salaries (ops manager + content editor + designer + ad specialist + data analyst), not counting training, management, and turnover costs.
Inconsistent Results
Three ops managers, three different approaches. No standardized brand voice, content quality, or ad strategy. Operations depend on individuals — when they leave, the method leaves with them.
Platform Overload
Douyin needs speaking videos, Xiaohongshu needs visuals, WeChat needs long-form, Bilibili needs videos... Each platform has different content, cadence, and rules. One team can't manage them all but you don't want to give up any platform.
Data-Execution Disconnect
Ops team executes blindly, data team produces reports, and the two never meet. Operations lack data guidance, data insights never reach operational actions.
5-Step Operations Loop
A data-driven continuous growth engine
Audit + Strategy
VOC data audit of your current brand volume, content performance, competitive landscape. Data-driven omnichannel strategy: which platform to prioritize, content direction, KPI setting.
Content Production
Batch content creation system: monthly topic planning → copywriting → visual design → video shooting/editing. Create once, adapt across all platforms.
Account Operations
Daily publishing, comment engagement, DM response, topic participation, trend hijacking. Publishing at optimal time windows per platform for maximum exposure. Including ad strategy: DOU+, Spotlight, Qianchuan, etc.
Data Analytics
Weekly ops reports (key metric trends and anomalies), monthly strategy reviews (strategy effectiveness and adjustment recommendations). Data doesn't just sit in dashboards — it directly drives next week's action plan.
Iterate & Scale
A/B test different content directions, publishing times, ad strategies. Find the optimal model, then scale. From single-platform validation to multi-platform expansion, from single content format to full matrix coverage.
Audit + Strategy
VOC data audit of your current brand volume, content performance, competitive landscape. Data-driven omnichannel strategy: which platform to prioritize, content direction, KPI setting.
Content Production
Batch content creation system: monthly topic planning → copywriting → visual design → video shooting/editing. Create once, adapt across all platforms.
Account Operations
Daily publishing, comment engagement, DM response, topic participation, trend hijacking. Publishing at optimal time windows per platform for maximum exposure. Including ad strategy: DOU+, Spotlight, Qianchuan, etc.
Data Analytics
Weekly ops reports (key metric trends and anomalies), monthly strategy reviews (strategy effectiveness and adjustment recommendations). Data doesn't just sit in dashboards — it directly drives next week's action plan.
Iterate & Scale
A/B test different content directions, publishing times, ad strategies. Find the optimal model, then scale. From single-platform validation to multi-platform expansion, from single content format to full matrix coverage.
Service Overview
All Platforms
- Douyin/Video Speaking
- Xiaohongshu Visual+Video
- WeChat Long-form
- WeChat Sticker Light Content
- Bilibili/Kuaishou Video
Performance Guarantee
- Monthly OKR alignment
- Weekly ops data report
- Monthly strategy review
- Quarterly performance assessment
- Service scope adjustable anytime
Service Model
- Monthly retainer
- Content + Ops + Data included
- Full VOC Skill Pack access
- Dedicated CSM
- Response time < 2hrs
FAQ
Three core differences: (1) Cost: agency fees are 1/2-1/3 of an in-house team since you don't bear hiring, training, management, and turnover risks. (2) Methodology: our methods iterate on VOC data and 100+ brand cases — it won't walk away with one person. (3) Data loop: operations and data insights work in the same closed loop — your ops manager doesn't just execute, they optimize from data.
We recommend starting with 3 months — month 1 for strategy and infrastructure, month 2 for initial data trends, month 3 for result validation. We also offer a 1-month diagnostic + strategy service (not full agency ops) so you can experience our methodology and execution before committing long-term.
Core strategy and creative teams are in Shanghai, content production and data teams are distributed across multiple cities. All teams collaborate through the VOC Skill Platform where you can see all operational actions and data analytics in real-time, fully transparent.
Yes, we handle paid media strategy and execution across all platforms. You set the monthly ad budget, we optimize based on data. We don't guarantee specific ROI numbers — too many factors (product, pricing, competition) — but we guarantee: all ad decisions are data-driven, all optimizations track to the bottom of the conversion funnel, and you get complete ad data and optimization recommendations monthly.
Our monthly strategy review is your safety valve. At each month-end, we review data and execution with you. If direction needs adjustment, next month's ops plan changes. If you're consistently unsatisfied, you can adjust service scope or terminate at any monthly cycle. We aim for long-term relationships, not locking in one-time contracts.
Solve Marketing Losses at the Root
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